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Experiential Travel · Freelance · Ongoing

Hockey on every continent.
Almost.

The Beer League Players Association (BLPA) is an international community of adult recreational hockey players. In 2026 I was brought on to design and run their Worldwide Hockey Tours — an ongoing series of approximately 12 immersive travel experiences per year, blending competitive play with real cultural discovery across destinations in Europe and Asia.

Active tour destinations 08 / and counting
Role
Experiential Travel & Event Consultant
Client
Beer League Players Association
Since
2026 — ongoing
Scale
~12 tours / year
12+
Hockey tours per year
2
Continents covered
7+
Active tour destinations
The project

Experiences designed, not just booked.

The BLPA Worldwide Hockey Tours bring together recreational players for multi-day journeys that pair competitive games against local teams with genuine cultural and travel experiences. Each tour is a fully designed experience — itinerary, place, logistics, communications and branding woven into one trip.

I am responsible for the full lifecycle of this ongoing project, from initial concept and tour design through to participant communications, logistics coordination and post-tour reporting.

What I'm working on
  • Tour itinerary design across multiple destinations
  • Brand identity and visual communication
  • Participant communications and community management
  • Post-tour reporting and participant feedback
  • Logistics coordination with local partners and venues
  • Travel and accommodation management
  • Event programming and schedule design
  • Marketing strategy and promotion
Tour destinations
Italy Iceland Switzerland Slovenia Japan Scotland and more coming soon
From the tours

Moments on the ice.

A growing collection of images from the Worldwide Hockey Tours — games, travel, people. More to come as the 2026 season progresses.

BLPA Worldwide Hockey Tour — players on the ice
On tour
More coming
More coming
Skills demonstrated
End-to-end tour management Sports tourism Freelance project ownership Branding & web design International logistics Participant communications Multi-destination planning
Moving from complex congresses into experiential travel confirmed what I'd always believed — the fundamentals are universal. Attention to detail, clear communication and a relentless focus on the participant experience are what turn a trip into something people remember.

Interested in working together?

I'm available for event and tour management projects across Europe and beyond.

Get In Touch → View LinkedIn
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